About the project
special effects work for [Hyundai Swiss Capital TV Commercial]
wearable special effects / 2012
variable sizes
febric, urethane, acrylic and mixed media
I participated in a project to create special effects costumes for TV commercials commissioned by Hyundai Swiss, a loan company. In this role, I contributed to drafting the storyboard and served as the creative director responsible for designing and producing the ATM Men character. Following the initial success of the first advertisement, three additional shoots were conducted, resulting in the creation of six more commercial versions. This experience allowed me to engage fully in the creative and production aspects of advertising, focusing on innovative and impactful visual design.
Design
We sketched the storyboard to effectively express the commercial. At first, I designed the ATM machine in robot form with arms and legs attached to a box shape. Later, to obtain a comical effect, the design turned into a more human form.
Casting the Models
To ensure perfectly fitting suits for the commercial, we cast the body of each model using alginate molds and plaster mother-molds. Plaster was used to replicate their forms accurately.
Making the ATM Machine
Blueprints were created using CAD software, and the screens and switches were laser-cut onto acrylic panels. Subsequently, mounts were fabricated to connect the ATM Machine to the body suits.
Costumes were tailored using a textile tape designed for costumes, ensuring a perfect fit from neck to toe for each model. Once makeup was applied to the models, the ATM Machines were attached, completing the ATM Men.
Prop – A Cactus
To enhance the comedic effect, we created an exaggerated cactus prop using bubble-free rigid urethane and gold foam.
The TV commercial was able to be produced without the use of computer graphics, thanks to the perfect fit of the ATM machine costumes on the models.
